History of Fatlace™

Our Story

Born in 1999, Fatlace initially started as a blog about the elements of hip-hop, with roots in music, break dancing, and graffiti. In addition to the hip-hop lifestyle we grew up on, cars is a collective interest among the Fatlace family and was inevitably incorporated into our company culture. Fast forward and Fatlace has evolved into what you see now, and we are still continuing to grow.

Fatlace found its first home in San Francisco’s historic Japantown, where it remained for several years before closing. This bittersweet end allowed us to focus our attention on the Fatlace Paddock in San Mateo, which now serves as our headquarters and flagship location.

At first, the Paddock seems like your typical shop with dope beats, comfy sneaks and kids up to no good, but stay a while and you’ll discover there’s more to us than what is on the surface. You’ll soon find out the diverseness within our team and the details that set us apart from the usual street boutique. Be sure to also check out Illest, where we’ve set up shop in the Bay Area, Honolulu, Taiwan, Hong Kong, and the Philippines. If you can’t make it out to any of our shops, there’s always our online store where we carry all of our latest products.


  1. Love the brand and culture. I stopped by your San Mateo location and bought the “Hot Wheels” hat. Will be proud to be sporting around town especially when in search for my next Hot Wheels collection.

  2. Looking to get your AMExFatlace F-Zero2’s, and noticed theyre all 15″. Curious, I wondered why it seems a large majority of “JDM” wheels come in 15″, and nothing else. I have a 1987 MK1 Toyota MR2 (AW11) that I wanted to pair with the F-Zero2’s, but was really hoping to get a 16″, which led me to searching out 16″s and noticing that they were harder to come by than “JDM” 15″ wheels. So the two questions would be:
    1.) Why are most JDM styled wheels 15″? and
    2.) Are you able to make/sell an F-Zero2 in 16″ Why/why not?

    Thanks in advance!

  3. Good Morning,

    My name is Vince from The Offset Magazine. We’re a new fully dedicated wheel and tire magazine digitally launching on May 1 and we’d like to invite you to be a part of it. We’re offering you 3 Months FREE Ad Space at no charge. We have a great following and audience that are big fans of the brand. We would appreciate a few minutes of your time to discuss a possible collaboration if given the opportunity.

    Our landing page will be up soon.

    IG is @theoffsetmagazine

    Best Regards,


  4. To Mark Arsenal

    Can you pls contact me regarding Pandora One. We have her!!! Found no other way of contacting u figured worth a shot on here.


  5. Hi my name is Mealon Ramirez just wondering if you guys are hiring right now I would love to worke there always have been a fan of fatlace hope to here from you guys soon thanks.

  6. Hey how’s it going? I actually had some questions about a possible jiu jitsu sponsorship. I was wondering how you could go about being considered for that? I’m born and raised in San Mateo and it would be awesome to be apart of the illest team. Something with local ties. If you could get back to me that’d be awesome.

  7. Hello, my name is Jorge. I am searching for a graphic design internship this summer. Currently I’m a third year graphic design (visual communications) major at Arizona State University.

    I’ve been following your brand for years and credit my passion for cars to Fatlace & Illest. You guys have done amazing things that I would love to contribute to. I know everyone sends the typical ‘I’m a hard worker with attention to detail and time oriented person’ spiel but I’m here to offer you more than just a hard working individual. I offer the same enthusiasm you all have for the car scene with the ability to translate that into my work.

    I ask that you simply look at my online portfolio which i’ve provided in your website portion of this forum. I hope to impress you with my production and would love to hear back from you. I would like to attach my resume here but there is no option for that. Just know I am ready and willing to provide it.

    Thank you for your time and consideration.

    Jorge Estrada-Ramirez

  8. Dan Stoner of Autoculture suggested I contact Mark at Fatlace. I’m a history prof from Penn State finishing a really broad book about cars and youth in America from the 1930s. Near the end I include a chapter on the rise of the tuner car culture from the 1990s. It’s brief, but I need an image, if possible, representing a car from the early days, though a recent one would be fine. Any chance that you guys might have a picture that you could send me (high resolution, 300 dpi or so)? The book is academic, but hopefully will be read.
    Gary Cross

  9. Hello,

    My name is Stacy and I am part of the business development team at in the Marketplace division. I have done some research on your company and think our companies maybe be able to work together. I’d love to set up a call to discuss the opportunity more and see if it is a fit.
    Please email me to set up a time to talk.

    Thank you and I look forward to hearing from you,


    Stacy Sisson
    Business Development, Merchant Services
    2201 Westlake Ave, Seattle, WA 98121
    Direct: (206) 740-8567

  10. Bonjour

    Afin de connaître au mieux votre marque me serait-il possible de recevoir des autocollants a l’adresse suivantes :

    SANCHEZ Morgan
    17 rue du creux de la chaux
    63000 Clermont-Ferrand

    Je vous remercie d’avance et vous prie Madame, Monsieur, d’agréer mes sincères salutations.

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