February 7th, 2007 | Fatlace Crew |

A few months ago, a blog called DontBelieveTheHypebeast surface and was an instant hit. I’m sure their Alexa numbers were off the chain that month. They shut down and relaunched. Some people figured out who they were and news spread like wild fire (Supposedly the ZooYork LA Team) and now, they’re gone for good. I didn’t think anyone would blurt out that they were the ones behind it but if it were I, I’d keep it under wraps for longer than a month cause really, it was hillarious.

Anyways, it wouldnt be long before the auto industry had it’s own “dontbelievethehypebeast”. This time, it’s name is DaTruth. Check out his or her blog and to DaTruth, keep your anonymity as much as possible. If you need passes to events, hit us up. haha.. Oh yeah, please open up comments. That would be awesome.

Find: JBryan