Studio

2012 Design Inspiration Trip

A few years ago as I worked for a large corporation, we would go on inspiration trips. I really thought it was great for the thought process and one day as I was building up Fatlace and now the Illest Brand, I too could offer that to the company.

Today, we’re in Tokyo soaking up the lifestyle and culture. Design in Tokyo is excellent. Everything is done with a purpose and every time I visit, Ive been inspired to incorporate the little things into my work ethics.

We’re also here for Tokyo Auto Salon. This year is a bit different, we have a booth and we’ll be displaying 5 cars, our style as well as a clothing line made especially for Japan so if you’re in the neighborhood, come by and say hello.

The crew getting ready for the flight to Haneda. Reggie, Max, Matt and Tim. First timers Reggie, Matt and Tim are pumped to be here.


On the Road..


This Hi-Ace was driven by our bodyguards in Tokyo. Not sure why we need them but they follow us everywhere. Maybe its not for us, but for our partner in Japan..

Heading to Ground Zero of the Tsunami and Earthquake

Illest x Fatlace Designer Reggie and Me at the rest stop.

Four hours later, we reached ground zero. It’s very humbling to know what happened here. Im glad we went.


There was a concert going on today here.


Snowed on the way home. Crazy.

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Mark Arcenal

Mark Arcenal

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, Illest, overseeing 2 retail stores, and a design studio in California and Japan.

3 Comments

  1. 12/01/2012 at 10:49 am

    Really cool to see FATLACE out in Nippon paying respect to the Tsunami and Earthquake victims.

  2. kenny
    13/01/2012 at 1:50 am

    Fuuuuuuuuuck so sick~ and chek that out!…SNOW!!!

  3. 23/01/2012 at 9:58 pm

    good stuff Mark!