FEATURED ARTICLES

Chasing the Dream – Part 1: Mercedes AMG Petronas F1 Team

If you were to tell me five years ago, that in the not too distant future, I’d be packing my camera gear to head to the Nürburgring to shoot the 24 …

STAYFRESH CREW

Saturday, August 23rd | Dream Day 2014

DREAM DAY 2014 “Dream but don’t sleep.” Saturday, August 23rd...

Illest Kids Fall 2014

The new illest kids line drops tomorrow August 19th online....

Nike Chicago Unveils New Jordan Space with Jabari Parker

Today, Nike unveiled the new Jordan space within Nike Chicago...

ON FATLACE TV

FatlaceTV: Offset Kings Japan 2014

Our visit to Japan is definitely the highlight of our...

FatlaceTV: Illest B-Boy Japan

Check it out. Illest B-boy battle in Japan hosted by...

Offset Kings Seattle by Yaer x Fatlace

Special thanks to Ryan of Yaer Productions on this years...

UPCOMING EVENTS

Monthly Archives: March 2012

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Sanctiond by Mister Cartoon Launch Event Recap

Posted on by John P

Last night Mister Cartoon debuted his own brand of car care products with the introduction of SANCTIOND. After collaborating with every brand from Nike, Vans, MetroPCS, Diesel and more, Cartoon …

Posted in Events | Tagged , , , , , , , , | Comments Off

Home Sweet Home

Posted on by christine

I take great pride in making sure my home is an environment that’s inviting, comfortable and inspirational.  And though I don’t know many other designers, nor have I seen where …

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EM TRES

Posted on by Minh

This shoot almost didn’t happen because of the harsh rains, but the guy that we’re featuring was still down to do the shoot even in the rain. I’m happy to …

Posted in Hellaflush, Slammed Society | Tagged , , , , , , | 1 Comment

Illest Team Driver: Daijiro Yoshihara

Posted on by Mark Arcenal

Introducing the Illest Brand’s newest sponsored driver, Daijiro Yoshihara. Fresh off winning the 2011 Formula Drift Championship, Dai is ready for 2012 in his Falken Tire / Discount Tire Nissan …

Posted in Motorsports | Tagged , , , , | 4 Comments

Formula Drift 2012 Tech Day

Posted on by Shavi Wijegunaratne

Formula Drift 2012 season is about to commence. A public tech day was held in Irvine California at Source Interlink Media (Import Tuner, Super Street, and Modified Magazines). This ended …

Posted in Events, Hellaflush, Motorsports, Racing, Slammed Society | Tagged , , , , , , , , , , , , , , , , , , , , , | Comments Off

Carbon fiber vs nuts and bolts – evolution of F1

Posted on by Aaron

It’s easy today, sitting in front of our big screen televisions, to get caught up in all the technology of F1.  DRS, flappy-paddle gearboxes, shaving 100th’s of a second off …

Posted in Motorsports, Racing | 2 Comments

Illest Spring 2012

Posted on by Mark Arcenal

Here’s our lookbook for Spring 2012. Click here. All products will be at our retailers the first 2 weeks of April. This season arrives in our flagship stores in Los …

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Illest B-Boy Battle 1 – Hawaii

Posted on by Mark Arcenal

Join us for the first Illest B-Boy Battle on April 14th, 2012. This event will be in conjunction with our Hellaflush Event in Hawaii. We’ll be shooting for our F/T/L/C …

Posted in Stayfresh Crew | Tagged | Comments Off ← Older posts