FEATURED ARTICLES

Black is the new green.

I was recently asked to shoot the RWB Porsche 911 aka Pandora One. Of course I wasn’t going to pass that up. I had to a week to figure out …

STAYFRESH CREW

Little Things

Something about celebrating another trip around the sun that makes...

FCF2014

Like I always say, First Class Fitment is one of...

The Hunt

Once in a while you regret things in life and...

ON FATLACE TV

Nike Releases New Products for Athletes

Nike has announced the release of several new performance products...

The Road Trip Video

...

Ruck Out Hawaii Video

Better late than never here is the official Ruck Out...

UPCOMING EVENTS

Count on Kobe

Some things in this world are certainties. The sun will rise. Rain will fall. And Kobe Bryant will dominate on the basketball court.

That’s the premise behind “Count on Kobe,” Nike Basketball’s new film debuting this month. The film features visually arresting images juxtaposed with footage of Bryant to demonstrate the unparalleled drive, skill and commitment of one of the hardest-working and most-dedicated players of all time.

“I start every day with the desire to be the best, and I’m committed to doing what it takes to win and to being fearless on the court,” Bryant said. “I want to be the player my teammates and fans can count on day in and day out.”

The images from the film highlight not only Bryant’s skill on the court but the many aspects of his world of basketball – from his training to his game-day preparation to his footwear. We see images of his practice regimen, the energy-giving food he eats before a game, and the KOBE 8 SYSTEM – his lightest and lowest performance shoe to date.

The underlying message is this: After 17 years in the league, Bryant’s drive to dominate and constantly improve his game is part of the world’s natural order. This is the way it was. This is the way it is. This is the way it will be. Count on Kobe.

Nike Basketball partnered with Wieden + Kennedy of Portland, Ore., to create the film. Award-winning film editor Angus Wall directed and edited the film; he also edited previous Nike Basketball spots “Celebration” and “Black Mamba” in collaboration with Bryant.

The film will air live today during the Los Angeles-Miami game, one of the most anticipated matchups of the season. The campaign will also air across national entertainment and sports networks through February including ESPN, ABC, TNT and NBATV.

Comments are closed.

Tags

Related Content

  • Little Things

    Something about celebrating another trip around the sun that makes you appreciate all of life’s blessings. This year I spent it enjoying all of my little things. Because little things …

  • FCF2014

    Like I always say, First Class Fitment is one of the best if not the best show of the season for most on the East Coast – and this year …

  • The Hunt

    Once in a while you regret things in life and alot of the times you find yourself reliving the past. This week was one of those weeks. I unloaded my …