FEATURED ARTICLES

Free Pair of Sunnies!!

Need some spare sunglasses this summer? Spend $50 and get a free pair of sunnies! Shop now at illest.com! | Some exclusions may apply. To qualify, customer must spend $50.00 …

STAYFRESH CREW

Aloha Japan Part 2 – Tourists’ Dream

Earlier this month, we stretched the meaning of island hopping...

The Daily Dump V.10 – Nychos & The God MC

Becoming a successful artist can boil down to your individuality...

510akland

You can take back all the things you give But...

ON FATLACE TV

FatlaceTV: Offset Kings Daikoku

Together with Speedhunters we thru a not so private meet...

Josh Barnett // Strong As Titanium

Check out the homie Josh Barnett in this new video...

Offset Kings Chicago Video

Filmed & Edited By: Jayson Phommavongsa here’s coverage of the...

UPCOMING EVENTS

PIRELLI 2013 Motorsport Launch

Few Tire brands have been able to achieve success in the worlds of fashion, art, sport and motorsport. Pirelli is the only one that I know of that has been able to do this. Some of you might recognize the legendary Italian brand from its world famous annual Calendar which features the world’s top super models shot by famous photographers. Others may recognize the logo from the jerseys of Italian football club Inter Milan and yet others may simply know Pirelli for the high performance tires fitted on many of today’s super cars.

On a recent trip to Italy I was invited to experience the world of Pirelli in all its glory. From a football match of bitter rivals Inter Milan and AS Roma, to the new Pirelli P Zero flagship store in Milan and to the most important part of the trip, the introduction to the 2013 Motorsport season.

Pirelli brought together media from all over the world to its global headquarters in Milan for the annual Motorsport season press conference. This is where Pirelli unveiled the new tire compounds for the 2013 F1 season, including new softer compounds. With over 50,000 tires used for a single season of F1, the folks at Pirelli are predicting faster lap times and more pit stops during this year’s races. We got an intimate look into Pirelli’s R&D facility where they develop not only the F1 tires but also World
Superbike tires and various tires used for GT racing and high performance street applications.

If there is one thing I learned on this trip it is that Pirelli takes pride in everything they do. Passion drives the company and its continued growth. Check out their latest fashion collection at www.pirellipzero.com and if you can swing it get yourself to either Montreal or Austin for the North American rounds of the Formula 1 series. It’s where high fashion collides with the worlds most advanced racing cars, a match made in heaven for Pirelli.

Here’s some photos from the trip.

One Response to PIRELLI 2013 Motorsport Launch

Tags

Related Content

  • Aloha Japan Part 2 – Tourists’ Dream

    Earlier this month, we stretched the meaning of island hopping a little bit and hopped from Hawaii over to Japan!  My Instagram (@yaeantho) has been a sneak peak of our …

  • The Daily Dump V.10 – Nychos & The God MC

    Becoming a successful artist can boil down to your individuality sometimes. Skill is a good percentage of someone’s talents but really it’s your substance that may hold you in a …

  • 510akland

    You can take back all the things you give But ya can’t take back the days you live Life is to some people who’ve been on earth Livin’ every single …