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The Return of Nike ACG

When the Nike ACG teaser video hit the Interwebz I was like cool, ACG is back. But when Errolson Hugh reposted the same video with nothing more than vague hints …

STAYFRESH CREW

It’s the Most Wonderful Time of the Year

Peace, love and holiday blessings to you and yours! MerryXO,...

Designing Hope For Chicago

After my recent trip to Chicago over the summer, I...

The Return of Nike ACG

When the Nike ACG teaser video hit the Interwebz I...

ON FATLACE TV

Fishbone.

Another RWB Porsche 993 is born. Some may say these...

The H2Oi Experience

As most of us are starting to freeze on the...

Creating Timeless Performance

Hypebeast produces this Porsche X Acronym retrospective leveraging the new...

UPCOMING EVENTS

Illest Spring 2014

Here’s a quick look at a few pieces from our 2014 Spring line with the release date set to March 2014.

With the beautiful Island of Oahu as its backdrop, we put together the shoot using our handy 6D and the Defender 90. I had shipped over the Defender from California a few weeks ago which just happens to be equipped with a roof top tent. Shooting for something other than sand and skin, these photo’s capture the natural beauty of Hawai’i.

As many of you know, we sponsor athletes, musicians, and race car drivers. Since the opening of our new store in Hawai’i this past weekend, we decided to leverage some friends who just happen to be pro surfers. Illest sponsored Dayton Wago, fresh off his win at Kea’au Beach and G-Shock sponsored Alyssa Wooten, both Hawaiian natives.

Enjoy.

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