Life

23/05/2012
 

LA Life: Rotiform, i-miev, Pitch Agency

More articles by »
Written by: Mark Arcenal
Tags: ,

Took a quick 2 day trip to host a Big Black event (on another post soon) at the illest boutique. Before the event I did some work and met with people we’re about to work with or share ideas with.

9am: Head to Rotiform in Westminster to meet up with Brian and Jason to discuss some stuff and to look at my truck, which is in the works.

Yup, that’s Brians 996. I really like the finish on his wheels and think it matches well with the Wraptivo’d Scar.

Old School Zenders. Not only do they make wheels but they also refinish wheels. If you’re at Wekfest LA next month, hit up Brian or Jason if you have some wheels you need fixin.

Brian assembling a set of their 3 piece wheels. They do it all here.

As I turn around, I see little red, waiting for daddy. In a few it’ll be bagged and the rear rack will be able to hold 2 goKarts.

Whoa.. super wide.

Brian applying the glue.

Jesse rolled thru from Air Ride in this Camaro. Wow is it low. We talked about the future of the Datsun.

11AM: After the meetings with Brian and Jesse, I headed over to see Ernie and his new found CUTE car, a Mitsubishi I-miev. A new tiny car to battle the Smart and full electric cars. A few weeks ago, Mitsubishi played a little prank on everyone and released this image stating it was the future of Mitsu. AWD and Turbo. But one thing was sketchy and it was they released it on April Fools Day. Yeah, it was a joke.

Whats strange about this particular model is it’s AWD and Turbo. So who knows, it might happen. Introducing the i-miev. Turbo and AWD 45mph car. There’s an electric one coming out soon enough and will be driving around Cali for testings.

Rooomy kinda.

This particular vehicle is visiting from Japan.

The motor sits in the rear.

Oh so kawaii.

1:30PM After leaving Ernie’s pad, I went to visit Rob in Culver City. He works at Pitch. An agency that works primarily on Burger King. They create all the toys that are in the kids meals. Cooool.

Rob looks like a brother of one of the Back Street Boys. He’s been in a bunch of agencies since his departure from the WK12 and has influenced quite a few people thru his work in the field.

Nice little gym inside.

13 years of making awesome kids toys. I was able to see a few future toys and was amazed at how much details were put into making them.

Outdoor patio. Thanks Rob.


About the Author

Mark Arcenal
Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, Illest, overseeing 2 retail stores, and a design studio in California and Japan.



 
 

 
!fl!D7K_9978

Event Coverage ~ New Era Los Angeles Flagship Store Opening Party ~ Hollywood

Thursday night Stephanie & I attended the opening party for the New Era Los Angeles Flagship store in Hollywood. Our great friend Melloe Won will be running the store for New Era so we able to attend the opening party as hi...
by Jae Bueno
 

 
 
Photobucket-1

iMiev @ the illest / Big Black / PakMAN release event

mark im’ed me (yes we still use aim) and asked me if i was coming to the event (which i completely forgot about) and said as long as you let me bring my iMiev lol which he was totally cool with .. so we shot over to mitsu...
by Ernie Manansala
 

 
 
bigblack

Tonight @ Illest Los Angeles

Swing by the Illest Boutique at Little Tokyo Wednesday Night. Kick it with Big Black and Team Pacuiao for the release of the Manny Pacquiao X Big Black x MPBoxing.com collaboration. We’ll be playing some of Manny’s greatest...
by Mark Arcenal
 

 

 
BBxMPxiLL_1

Manny Pacquiao x Big Black x Illest

As many of you guys know we’ve done alot in the past with Manny and Nike with our Store in San Francisco. This time around we’re doing it with our sister store in Los Angeles for his upcoming fight with Shane Mosely...
by Mark Arcenal
 

 
 
1295216642.45019.IMG_0439

DO WORK SATURDAYS

Do Work! by Big Black DO WORK SATURDAY DO WORK! http://hulkshare.com/6leh9u2b1xkf While most rest on the weekends, we are DOIN WORK! Never not working, never not grinding always ready to DO WORK! We will be leaking exclusive Bi...
by Fatlace Crew