subaru, what makes them tick

ok so i just bought a subaru, and i have been looking to the brand to see what makes them tick .. being a brand guy i always look for what a brand does and i love it when a brand team thinks out side of the box … check out subaru’s newest campaign .. brilliantly mocks the blandness of some automotive companies. The fake Mediocrity site is rich in detail, allowing you to customize your beige vehicle in only a couple of ways. My only gripe is that the new Subaru line isn’t quite the antithesis of mediocrity. The idea would have worked nicely for BMW or Mini.

About the Author

Ernie Manansala

Ello, I am Ernie Resident blogger formally for Fatlace.com / EAST now residing in santa ana cali ... I am Brand professional and CEO of TRIBE-AGENCY.com with an emphasis on brand development, consumer promotion, creative design, and trade marketing strategies..drifter, designer, road racer, snowboarder, supra shoe collector, tech geek, out doors, vintage marketing tools, and loves food !! < fatkid!

More articles by Ernie Manansala »

Natalie Rukavishnikova

Don’t trust your son when he tells you that he wants to trip to Spain for studying. A little visit of Barcelona, the world skate capital, by night, with Natalie Rukavishnikova enjoying the sweet Spanish life. Ne fais ja...

Ball So Hard… STARK: Videojacking

Before the release today of “Ni**as in Paris”, this video by STARK called Videojacking which shows a bunch of graf artist taking over Paris. Check it.

Event Coverage ~ 2012 Grand National Roadster Show ~ Friday

Day one at the 2012 Grand National Roadster show was a great one! The crowds are normally lighter on Friday because it is a work day but this year seemed to be a bit heavier. Thankfully with media credentials we can get into th...

Knyew Las Vegas, Nevada

Next Monday Magic starts and just wanted to Thank Crooked, Neva and Jaz at Knyew for this great opportunity on their window real estate. For everyone who is attending Magic please go check out Knyew as they are proud supporte...

About Fatlace

Born in 1999, Fatlace initially started as a blog about the elements of hip-hop, with roots in music, break dancing, and graffiti. In addition to the hip-hop lifestyle we grew up on, cars is a collective interest among the Fatlace family and inevitably was incorporated into our web site. Fast forward and Fatlace has evolved to what you see now, still continuing to grow.

At first, Fatlace in San Francisco's historic Japantown seems like your typical shop with dope beats, comfy sneaks and kids up to no good, but stay a while and you'll discover there's more to us than what is on the surface. You'll soon find out the diverseness within our team and the details that set us apart from the usual street boutique. Be sure to also check out Illest, our Los Angeles shop and if you can't make it out to either, there's always our online store where we carry all of our latest products.

Life