Life

08/08/2011
 

US OPEN: LDG x HURLEY private event.

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Written by: Ernie Manansala

Living in the Cali vs New Jersey is the best thing I have done … I have never been to the US OPEN of surf .. And I have always wanted to go .. But I never thought that we would built a car for the US OPEN too .. 
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We where lucky enough to build the Mitsubishi iMeiv with our friends at LDG: Eric, Scott S, Scott A, Josh, Nate, and Mikey honestly are people I am very proud to call friends. These guy are totally different, unique individuals but when they come together you wouldn’t believe what they are capable of …
 
 

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Oh yea Hurley, let us crash their party too ! Thanks Again to the team !

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I couldn’t stop looking at this activation, I wish that one day Fatlace could have a Camp like this ..
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one of the best ramp set-ups i’ve ever seen, i rode a lot when i was younger (bmx), and still wish i could ride the  same way now ..

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Take a guess of what this is ?!  think skateboards.. I love when things are transformed outside their norm  ..

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Like this surfboard / bench, I really hope it at least got a few sessions in before it became a bench..

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I was really impressed with the activation at the US open, they basically turned the entire beach into a little town!

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MGMT was in the house, we didn’t get to watch the show because we helped set up for the LDG x HURLEY party but the masses came out to the band

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I love love jet skis … Here are 2 ski’s that caught my eye compliments of Nike

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And of course the BULL ..

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Hurley’s H20 project was really cool and I comend a brand that gives back in anyway, Hurley does their part in paving the way to make an impact in the world of tomorrow..

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If you don’t know I am a GSHOCK guy I heart these watches … It was awesome to see them activate at the US OPEN

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Hurley just took over the beach literally was HURLEY VILL .. I would like to think this was TOWN HALL ..

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Honestly I have been lucky enough to see a lot of events but the US OPEN was just massive .. Here is Main street packed at mid day

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I still think this is the most ironic sign in Hunington beach ..

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This was the hot ticket of the night everyone was looking for NATE just to get into the party

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LDG pre set-up for the party

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This is JOSH, painter for LDG, he and his wife are so dope, all the paint work you see on the LDG bikes were all in his hands .. BRAVO bro ..

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NATE NATE I have to say my heart goes out to this guy and the rest of the team, they work so hard to earn their keep … But here is a picture of NATE holding up his limited edition 1 of 500 Nike x Hurley edition shoes that he was bravely walking around in til we hit the sands ..

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The view from the VIP deck

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I LOVE GOLD!!!

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I was telling JOSH we have to do this … I wonder what motor this comes from ?

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Like I said it was packed it looked like a riot broke out !

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What up !!! Dude’s gotta be all nasty inside that .. EW ..

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This is SCOTT SMITH, honestly our angel he made everything happen for us this day!

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I am really happy the car came this far at first I have to be honest I thought it would really hard to build this and have an identity, but ever since I saw the LDG bike I knew it would work and felt that it would be a cool car .. We’re (TRIBE) really happy that the LDG guys let us be a part of the family ..

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There was a ton of people that came through the party .. it was a great time. It was awesome to see so many people open minded in a new car ..

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But by the looks of it these 4 people are pretty impressed with the little iMiev, Welome to the future friends .. Photobucket

And for the main event, The guys at LDG were commissioned to create there vision of the Phantom  series

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6 bikes were created on in each color and one mashed up, I think each bike retails for $6,000 a unit ..

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I love the way that Hurley puts everything into there product when you see this much efforts in uniform you know the brand really wants to put there all into it..

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This is Rob, the one lead at Hurley, I didn’t get to much of his time, in fairness it probably wasn’t greatest time to get to know someone. From what I can see if your a designer for Hurley, making moves, a cool dad, DJ and having fun .. Seems like a good dude to me .. I might interview him for the site soon so we’ll see ..

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Eric, is the general of the group, he is just a machine … LDG is this guys life .. and a splash of racing too. More on Eric to come, one day when I can actually get a hold of him and sit him down longer then 30 minutes lol

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Moving to Cali is a hard move, socially .. You get to an age where you don’t need friends because the friends you have is all you really need .. thanks STEFAN ..

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The infamous KELVIN (TRIBE/MODUS) , and MIKE @ LDG lets just simply say they make S1@# happen !   Photobucket

JOSH and I were talking about a client project for SEMA he was showing me the detail work in the LDG product, if you think its crazy to spend the money on a bike they you really don’t have a appreciation for the work .. Stop by or go to there site and see why these guys are worth every penny ..

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I can’t say much for these images they kinda do for them selves and if I did it would let the cat outta the bag .. but I’ll keep you posted if we get approved for the project ..

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I was waiting in line to go to the bathroom and saw ERIC posted up at the main desk, I was curouse to see what his was doing like I said this guy is something else .. If you have ever seen me fly though my gambit of programs the way I do, I might have to admit that ERIC is equal or faster then even me .. Quite frankly faster then anyone I’ve seen .. I respect a lot of what he does just simply because he taught himself everything, solid works (CHECK), after effects (CHECK), primer (CHECK), photography (CHECK), photoshop (CHECK), CMS (CHECK)  and more ..

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The  night was young and the beats were flowing with a number of great DJ’s on the tables all night ..

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One fail was that I locked my keys to my girls car in her truck .. good thing for AAA

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You kinda just gotta like this shot .. lol

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Over all it was a great night the car got some love, and the US OPEN is something that I believe everyone has to experience and can not wait to experience again..

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Next stop is to get this bus and party ! lol … Til next time friends ..

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About the Author

Ernie Manansala
Ello, I am Ernie Resident blogger formally for Fatlace.com / EAST now residing in santa ana cali ... I am Brand professional and CEO of TRIBE-AGENCY.com with an emphasis on brand development, consumer promotion, creative design, and trade marketing strategies..drifter, designer, road racer, snowboarder, supra shoe collector, tech geek, out doors, vintage marketing tools, and loves food !! < fatkid!



 
 

 
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