NYC Niketown – World Basketball Festival Installation


NYC Niketown its going through some major installation for the World Basketball Festival which is set to launch for the first time this August from August 12th to August 15th in New York City.

Nike will be partnering up with USA Basketball to bring a new event, the World Basketball Festival, to life. The World Basketball Festival will feature the leading basketball brands under Nike Inc.’s umbrella– Converse, Jordan Brand and Nike Basketball. Aside from these three heavyweight labels in the sport, the festival, set to launch for the first time this August from August 12th to August 15th in New York City, will also showcase some of the world’s best basketball teams. This will be a four day celebration of basketball and the culture surrounding one of the world’s favorite sport. World Basketball Festival is also set to reprise biannually, so basketball fans can rest assured that they will be able to partake in the festival consistently.

This year, the festival will be kicking off in an open air court in Times Square of New York City on August 12. This is when the 2010 USA National Basketball Team will be unveiled before the team sets off to the 2010 FIBA World Basketball Championship set to jump-off on August 28th in Turkey. Then, the balls, courts, players, fans and musical acts will be moving their way uptown to the legendary Rucker Park in Harlem. Aside from international musical acts, the two-day fanfare will also sport training sessions for the public who are seeking to improve their game, and a grassroot youth tournament for some of New York’s top summer basketball leagues. Then, on the 15th, the action will move to New York City’s famed Madison Square Garden, where a friendly exhibition game will be held. On the 15th, USA will be playing against France, and China against Puerto Rico.

Visit the store now for this one off display installation!

Niketown New York
6 East 57th Street
New York – (212) 891-6453



The author jmartinez

Jose has been published extensively in such periodicals as Urban Velo, Vapors Magazine, Tuner Performance Reports, London’s Fixed Magazine, and Japan’s Ollie. Flavorpill, an online lifestyle magazine, recently partnered with BMW and together selected Jose to capture New York’s unique landscape. Since then, Jose has collaborated with Nike, shooting pictures for their sportswear store in SoHo. Formula Drift Staff photographer '08, '09 & '10 season. In the future, Jose aims to expand his knowledge of the art by continuing to experiment with night photography, portraits, sports and landscapes. Jose currently lives and shoots in New York City.

1 Comment

  1. I’m not much of a basketball player, i’m just under 5’9 and I can’t shoot a 3 point shot for the life of me. I was at one time in my life a big nut for the NIKE basketball shoe, but not in the last ten years. The basketball shoe is one sick nasty looking shoe. I can say one thing them there giant basketball players are tall, what do you say about 9 to 10 feet tall? Great work of art.

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