Gear+GadgetsStayfresh Crew

Puffer Hawaii

Just recently launched the new site for Puffer, a brand that illustrates the beauty of Hawai’i lifestyle and culture focusing on the essence of island life and the people. I’ll be helping to grow this brand with the legendary East3 and former pro Rollins Wood who will be leading the charge. Check out the site and please make sure to check out the new line of Puffer Hawaii at the opening of Illest at 680 Ala Moana Blvd, Suite 104A, Honolulu, Hawaii as well as our other stores in California.

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When the East is in the house

Mark Arcenal

Mark Arcenal

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, ILLEST. Overseeing 5 retail stores in Los Angeles, Hawaii, San Francisco, Hong Kong and Taiwan and a design studio in California and Hawaii.