Reebok Classic has signed Gucci Mane as the face of the brand’s latest campaign joining other notable brand ambassadors including Future, Machine Gun Kelly, Rae Sremmurd, Teyana Taylor and Jasmine Sanders. The Atlanta-based rapper has revamped Reebok’s iconic Workout Plus sneaker, the Workout Plus EG.
The Workout Plus EG will launch in five Men’s colorways, including black/white, army green/white, smoky indigo/white, burnt amber/white and skull grey/white. The shoes come in a premium nubuck suede overlay with a perforated upper along with its signature gum bottom. The Workout Plus EG is available at Reebok.com and Jimmy Jazz for $85.
To celebrate the new brand ambassador, Reebok and Highsnobiety will be hosting a meet and greet with the artist this Friday, November 10 from 4:30 to 5:30 PM at the Reebok Fithub located at Union Square West, NY, NY. Guests will receive an opportunity to meet Gucci Mane and the first 50 consumers to purchase the Workout Plus Sneaker at the store will also receive a copy of his new book, “The Autobiography of Gucci Mane” and a special commemorative tote bag. More details below: