Casio G-SHOCK revealed today the launch of “CONCRE,” an exclusive watch line designed in collaboration with internationally renown artists, creators and brands from the world of street culture. The first G-SHOCK CONCRE series, featuring models created in partnership with New York artists ERIC ELMS, MADSAKI, ROSTARR and East Village retailer DAVE’S QUALITY MEAT, will be viewable to the public at an exclusive model launch exhibition hosted by DAVE’S QUALITY MEAT during New York Fashion Week (September 5th - September 12, 2007). As a complement to the exhibition, on the evening of September 9th, a private CONCRE launch reception event for media, artists, retailers, friends and family will be hosted by FRANK 151 at THE PLUMM in the West Village. (please see exhibition and reception invitation below).

Source: kix-files.com

too bad i wont be in NYC for this…