Most of my MAGIC experience this year was spent working with our new client Famous Stars and Straps. Our agency was selected to help with their PR initiative for their 10th anniversary and MAGIC was one of their key initiatives. Famous unveiled a line of juniors and women’s apparel to round out their collection. Beach wear was also added to the men’s line including board shorts, flip flops, and a beach towel. We invited key media to check out the new line from Famous and the other brands within the family including Expensive Taste, The Wild Ones, and Rogue Status. Media guests such as Complex, Antenna, and Skinnie Magazine were able to find out the latest news from the brands and meet some of the Famous family members.

The booth consisted of bikes on display, a live art show, and a few of the hottest DJ’s performing throughout the day including DJ Spider and Marshall Barnes. A couple times during the show a few kids got down to “Do the jerk.” (mellow orange posted the Quebradita version.)

In true Famous style a party was thrown at the booth. We secured Heineken as a sponsor and they made sure that beer was poured for all. Guests included the Famous skate team, stunt bike team, and MMA fighter “Razor” Rob McCullough (who is now scheduled to fight again in November.) A couple other Famous friends came out to celebrate including Paul Wall, LMFAO, and Estevan Oriol.

To keep the party goin Famous threw a party at the Palms hotel and casino inside Rain nightclub. The entire crew came to celebrate alongside hundred of guests. Special performances by Mixmaster Mike, DJ Jazzy Jeff, and DJ Premier kept everyone entertained throughout the evening.

Later that evening I met up with my brother and checked out the Creative Recreation / Hudson Jeans party at XS inside Encore. The party was a lot of fun and had a great crowd. Ravi Drums from Skam Artists performed along with DJ Vice. The club is gorgeous poolside and I even ran into Ivan from Fatlace there.