We hosted the Forza Motorsport 3 Launch event at the CEC showroom in Santa Monica. The showroom became the perfect setting for this game’s launch as it was filled with high-end cars including a very sexy Ferrari 559 and a Techart Porsche, many wheels, and motorsport memorabilia on display.

The focal point of the evening became Forza Motorsport 3 itself with multiple consoles and flat screens in the showroom that allowed guests to play the yet to be released game. Guests included media, VIPs, a couple celebs, and of course a few drivers.

From Formula DRIFT we had Ryan Tuerck, Rhys Millen, Daijiro Yoshihara, Stephan Verdier, and judge Tony Angelo drop by.

It was great to catch up with everyone and it reminded me of a SEMA event with the high level of industry attendees. Good to see some of these guys out of the “work” environment as well.

We even had a few friends from the fashion scene come out to check out the event including James Bond (UNDFTD), Jon Chase (DSTRYR), Chris Hull (Alpinestars), Ryan and Kingson (Meister), Veny (Famous Stars and Straps) and even the Attic boys came by.

Even a few random celebs stopped by including actor Shemar Moore, Paulie from LA Ink, and the one and only RJ deVera haha.