I'm into everything Cars, Architecture and Design. I was Born in 1972 in San Francisco. In 1986, I was into breaking, graffiti, and djing. I've worked for agencies for almost a decade, worked for big brands like Gap and most recently was the Global Digital Lead for Nike Sportswear. I founded Fatlace in 1999 and create things.
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Eddie Cruz via EM filmed by Levi Maestro

Submitted by mark fatlace on October 14, 2009 – 4:30 pm2 Comments

Hmm. what to say here. Well, I know Eddie and I know Rickey of Evil Monito.

Eddie Cruz is a Los Angeles resident who co-owns the Undefeated brand/retail store. His role in the street fashion cannot be denied, yet it’s his quiet and kind demeanor that leaves the deepest impression.

Rickey’s been doing this far too long to not know who he is. He writes and writes good. All you newer brands take note; This type of art, design, cinematography/style comes from the heart. Did you listen up and see Eddies stuff? Well, theirs meaning behind everything they do which is also why those guys have been running the scene for so long.

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