I knew that two brothers started Adidas & Puma, but had no idea that there was a 60-year family feud behind that whole story. Now, after all this time, the two companies have squashed the beef, in the name of world peace. Check the details below, Courtesy of NYT…

A war that began one day in 1948, with a bitter falling out that divided a community into two rival camps, finally came to an end this week after six decades with a symbolic handshake on a day devoted to world peace.

We are not, unfortunately, talking about this handshake, or the Arab-Israeli conflict, but about the mysterious falling out between two German brothers, Adi and Rudolf Dassler, who dissolved their successful family sneaker business 61 years ago, set up rival sneaker companies, Adidas and Puma, on opposite sides of a river in the small Bavarian town of Herzogenaurach, and refused to speak to one another for the rest of their lives. …

Check out a video on the whole story and the full NYT article here: Truce in Six-Decade Sneaker War.