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alyssa wooten

Here’s a quick look at a few pieces from our 2014 Spring line with the release date set to March 2014.

With the beautiful Island of Oahu as its backdrop, we put together the shoot using our handy 6D and the Defender 90. I had shipped over the Defender from California a few weeks ago which just happens to be equipped with a roof top tent. Shooting for something other than sand and skin, these photo’s capture the natural beauty of Hawai’i.

As many of you know, we sponsor athletes, musicians, and race car drivers. Since the opening of our new store in Hawai’i this past weekend, we decided to leverage some friends who just happen to be pro surfers. Illest sponsored Dayton Wago, fresh off his win at Kea’au Beach and G-Shock sponsored Alyssa Wooten, both Hawaiian natives.


I had the opportunity to shoot our Spring 14 Lookbook with two great souls over the weekend. Here’s a few shots from the shoot with Alyssa Wooten who also is sponsored by G-Shock for Surfing. Pick up that new Illest G-Shock here.