To help us kick off Illest Orange County‘s anniversary weekend, we had a private industry event last night with our colleagues and our friends, with the tastemakers and with the team. It was Kicks, Chicks, Whips, featuring a collection of sneakers and cars, sponsored by Pabst Blue Ribbon and Dogzilla.
In 2007, I was new to the trade show scene. I was a rookie blogger, hella excited to write a story only a select few could tell. And at that first trade show, I remember what made the biggest impression. It wasn’t meeting the brand owners or seeing their future