JP__8994
25 Aug 2014

Team USA Basketball Heads into the World Cup

The Team USA basketball team heads into the World Cup tournament through mid-September. As part of the Nike World Basketball Festival, the team played an exhibition game against Brazil’s national team at the United Center in Chicago. The game saw the return of Derrick Rose in front of his home

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2014_Hyperdunk_CHI_3qtrPair_30055_FB_original
07 Aug 2014

NIKE HYPERDUNK 2014 CITY PACK TO DEBUT AT WORLD BASKETBALL FESTIVAL

Next week in Chicago on Aug. 13-17, during the 2014 World Basketball Festival (WBF), the Nike Hyperdunk City Pack will make it’s on-court debut. The four featured all-star teams will represent their cities including Chicago, Los Angeles, New York and Washington D.C in the Tournament of Champions. Each team will

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Nike_Plus_HyperWorkout_CROP_large
23 Feb 2012

NIKE Unveils NIKE+ Experience for Basketball and Training Athletes

NIKE announced yesterday the NIKE+ Experience for basketball and training. The new technology incorporated within the footwear measures jump height, hustle and quickness for athletes and creates a game-like challenge. Data collected from integrated shoes with Nike pressure sensors wirelessly transfers data to users mobile phones. The social element is

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