75th Annual Nisei Festival and Parade! #ILLESTLA

    The 75th Annual Nisei Festival and Parade was the #ILLEST! Unlike most of what we experience for the first time, this Nisei Festival was actually both entertaining and a pleasure to be a part of! Nisei Fest consists of musical performances, cultural dance showcases, exclusive Nisei-only eats, car-show and my personal favorite; Parade!…

11am @illest

Walked up to the store to see a line. Incredible. Thanks for all the support from near and far. For those that are asking when its going to be online, Tomorrow. Come thru today, we’re giving away cake as well as the free product for those who slept and camped and the hundred folks that…

The Illest Grand Opening

Come join us for the Opening of The Illest Boutique in Little Tokyo, Los Angeles on 1/11/11 at Noon. It’s been a long time coming and we’re excited to open the doors. The first 50 people in line receives a little something to show our appreciation. Thanks a ton and I hope to see you…

Hello Neighbor.

So as we’re completing our buildout for the Illest Boutique in Little Tokyo, we’re able to walk around and meet the neighbors during downtime. We’ll be shooting alot of what goes on around the neighborhood and for now, meet the neighbors. RIF. Our footwear neighbors. If you’re itching for some rare kicks or if you…