Nike Unveils the KOBE X

Nike unveiled the tenth signature for NBA legend, Kobe Bryant, labeled the KOBE X. The shoe features a purposeful design philosophy from designer, Eric Avar, with hybrid cushioning, an advanced traction system and a seamless textile upper. The KOBE X hybrid cushioning combines Lunarlon with Nike Free-inspired siping grooves to enhance natural movement, along with…

Nike Celebrates Kobe’s Latest Achievement with Mamba Moment

Last night Kobe Bryant surpassed Jordan as the NBA’s third all-time leading scorer. To celebrate this honor, Nike has released the NIKEiD KOBE 9 Elite Low “Mamba Moment” shoe. Whether you love or hate him, Kobe is a competitor and this milestone helps solidify his place with the NBA’s all-time greats. With five championships, 16…

Nike World Basketball Festival Day 2 Recap

Once every four years the best athletes in the world converge at a single location to compete for their respective countries during the Olympics. During Team USA’s last stop before heading overseas for their four city tour which includes Manchester, England, Paris and finally London, at the DC Armory in Washington D.C. the team held…