18 Nov 2013

Alpinestars 50th Anniversary Book Released

Since 1963, Alpinestars has been a leader in protection, performance and style. 2013 represents a milestone year for the brand as it celebrates its 50th anniversary. From its beginnings as a boot manufacturer in Northern Italy, to a global maverick of motorsports and fashion, the brand will reflect on its

16 Apr 2013

Alpinestars presents: Riders in Rods Getting Ribs

To celebrate the inaugural Austin MotoGP event, we put 2012 champ Jorge Lorenzo and 10 time X Games gold medalist Jamie Bestwick, in a 49 Ford Shoebox and let them loose ’round Austin. Naturally, they hit the rib joint and ended up at the legendary Austin Speed Shop.

23 Oct 2011

Marco Simoncelli 1987 – 2011

Its tough to write about someone who just passed away but it was such an honor meeting Marco Simoncelli this year. In just his 2nd year at MotoGP, he had so many opportunities to win this year, his battles were awesome and had his best outing at the last race

18 Jul 2011

Puma x Ducati “Lean In” Episode 7 – The Bravery

Check out the latest and last video from the Puma “Lean In” Series promoting their partnership with Ducati and featuring the band The Bravery. While touring a few of the band members including keyboardist John Conway let’s loose by riding his Ducati, which he also takes to the track. Don’t