27 Apr 2014

Nike Football: Winner Stays

Nike has released this all-star packed ad featuring football’s (soccer) biggest stars and a couple guest appearances. Featuring Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Gerard Piqué, Gonzalo Higuaín, Mario Götze, Eden Hazard, Thiago Silva, Andrea Pirlo, David Luiz, Andrés Iniesta, Thibaut Courtois, and Tim Howard. In this game

09 Jan 2014


It’s crazy realizing that I’ve been doing the trade show circuit for the last 6 years. I started out at the summer Agenda show when it was small enough to be at a hotel in Anaheim, got my in through connections at Backside and provided coverage on my old blog,

12 Dec 2013

Nike Releases the Nike Tiempo ’94 and Nike Tiempo Legend V

With the World Cup right around the corner and after introducing the Tiempo Premier, Nike’s first football (soccer) shoe, Nike looks to keep the legacy alive with the release of the Tiempo ’94 and Tiempo Legend V. The Tiempo ’94 is a classic style that draws heritage from the original

12 Dec 2013

Kicks To Go Convention

Last December 8, I was invited at the much awaited Kicks To Go 2013 organized by Chups Shop, a local sneaker store in Manila. Known for its celebrity clients, the event was perfect for its exhibitors to showcase and sell hard-to-find sneakers and toys. Here are some of the photos.

15 Oct 2013


Today, Nike revealed the new Nike+ Fuelband SE and Nike+ Fuelband App. The new Fuelband SE seamlessly connects to the new Nike+ Fuelband App. Improved water resistance and the iconic, easy-to-wear design allow the Nike+ FuelBand SE to go almost everywhere. A redesigned circuit board provides greater flexibility and an

06 Sep 2013

Speed Unleased with Calvin Johnson and Diddy

Football season officially kicked off last night.  So to celebrate a new season, which means another chance to win a Fantasy Football title, here is the latest Nike Football campaign with all-star receiver, Calvin Johnson and his alter ego, Johnson played by Diddy. http://www.youtube.com/watch?v=PZrOJAysX4k

02 Sep 2013


In true holiday spirit, my friends and family got together for our version of the Sunday Day Club. We were fully equipped with food, alcohol, swimming and smores. It looked like this: It just so happens that it’s also my cousin’s birthday. Happy birthday, Girlee, may all your wishes come

21 Aug 2013

NIKE Redefines “Just Do It” with “Possibilities” Campaign

Nike’s new campaign, “Possibilities,” inspires viewers to push their limits and strive to reach new goals through a variety of playful scenarios featuring an all-star cast of athletes and guest stars. Digital and social media activations help viewers to #justdoit themselves through a series of Nike+ challenges. The film begins