Lexus debuted, “The Immersive Sonic Challenge” in 9.1 Surround Sound at SEMA last week. The activation consisted of a high-tech sound booth, powered by Mark Levinson, that allowed guests to experience the raw power of the new LC coupe through an immersive audio “test drive.” SEMA attendees where asked what vehicle they thought it was simply by the sound of its engine with the answer only to be revealed later that day.

The line for the booth was pretty consistent everytime I walked by so I didn’t get to check it out for myself, but it looked really cool as well as I’m a huge fan of the LC 500.

Tags : Immersive Sound ChallengeLC 500LexusSEMA
John P

The author John P

Resides in Downtown Long Beach, CA and worked the agency life for a number of years before moving into the freelance world where he specializes in PR, marketing and photography. When not traveling with the Formula DRIFT series, he can be found surfing, watching MMA, or building various project cars. Twitter and Instagram @john_pangilinan