This past weekend, we had the chance to visit Sav’s HQ in the Bay Area. Beyond just talking shop, we broke bread, shared stories, and got to really connect. Meeting his wife and seeing firsthand the creative process behind what they’re building was inspiring—the energy was real. These moments remind us why we do what we do: it’s always been about family, culture, and community.

As we look ahead to Everybody Eats on August 30th, we couldn’t be more excited. Born from the Bay, both Illest and Fatlace have always stood for more than just products, we’re about creating experiences and movements. What Mark Arcenal started years ago continues to live on today, now bridging into new spaces and new communities. Collaborating with Mike’s crew and the culture they’ve built feels like the perfect extension of that vision.

We’ll leave a little hint here: expect something special at the event. A collab between Illest and one of their in-house brands is on the way. It’s bigger than fashion.. it’s about honoring where we came from and building where we’re going.

Mark your calendars, Bay Area. August 30th is going to be one for the books. Magic will happen when family and community come together. See you there.

Video by: Junny Mock