This past weekend, the team and I had the chance to be part of Spocom Anaheim — one of Southern California’s staple summer shows blending cars, streetwear, and community all under one roof. For ILLEST, this one hit different.

As part of the program, we were invited to run a small fashion segment. With just a few days to prep, we pulled 15 looks, brought in some of our interns and close friends, and pieced together a runway show that felt honest and raw. No big productions — just good people, strong energy, and the kind of creative hustle that built this brand from day one.

The response was humbling. From behind the curtain to the last walk, the room was with us. And truthfully, the team was most excited about this moment. It reminded us why we do what we do — connecting culture, style, and people in a way that feels real.

We also teamed up with artist Fredorico, aka @noizy.t_atelier, to design a custom wrap that brought our aesthetic to life in a bold new way. Big ups to Norman for lending us his Evo 9 as the canvas — and props to Devyn from The Race Studio for making the wrap install look so clean. The car turned heads all day and became one of the standout visuals of the booth.

Looking back, it’s something we’d love to build on again in the future. Maybe bigger next time. But for now, we’re grateful to everyone who helped make it happen, the friends who modeled, the ones who pulled up to support, and the community that continues to rock with us.

Appreciate you all.

Photo: Agus Agung & CK