Italian eyewear company Persol release three new colorways in the brand’s PO 714, a contemporary re-make of the iconic silhouette originally made famous by the king of cool, Steve McQueen.

Designed and crafted in Italy, Persol – from the Italian “per il sole” meaning “for the sun” – is a favorite among tastemakers and celebrities for its impeccable fit and incredible clarity. The brand’s patented Meflecto temples offer a secure fit, while crystal-tempered sunglass lenses provide protection with distortion-free vision. With a brand character that can best be described as classy, exclusive, stylish, and unique, Persol continues to go beyond trends.

credits: HB

Mark Arcenal

Creative Director at Illest Worldwide
Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, ILLEST.

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