Marketing holds varying levels of value depending on who you are, some are stanch supporters while others view it as just smoke and mirrors. But what makes a Gucci sweater worth 100 times more than a Champion sweater? We’ve always been fascinated by this exact process, the building of brands and brand equity. Simply…
I spend 72 hours in New York last week and had quite the walk and talk with Jose Martinez about the future of his brand and mines. He’s been shooting for so many years now so I was stoked to hear his direction which is looking very fruitful. Before the trip I asked if he’d…
The signs have been everywhere in town, and now it’ s here in Hollywood. LA was chosen as the first destination to exhibit the Louis Vuitton Series 2 – Past, Present, and Future. The show features the 2015 Spring collection created by Nicolas Ghesquiere, formally of Balenciaga. The instalation is a creative perspective and presentation…
It’s always nice in Hawaii. Even when it’s raining you know its only a matter of time when the rain stops and the sun shines thru the clouds. Recently we met up with Alyssa Wooten, who recently returned from a surfing trip in Asia, and got to shoot some of our latest offerings for our…
We just dropped the most recent accessories on our online store. Camera Straps, Dice, License Plate Frames, Stickers, Wallets and a Belt. Check them all out on our store.
The Fatlace Design Studio is able to produce a large variety of custom items onsite. We can help you create custom vinyls, stickers, keychains, trophies, printed items and more using our wide assortment of tools and materials. Please visit our Fatlace Design Studio page for further details and pricing information.
Summer is right around the corner, while in Hawaii it doesn’t ever really leave. So why not add this to your quiver of surfboards – the locally-handmade, eco-friendly, sustainable, custom, limited Illest x Apex Nomad Surfboard! Made by Rey Banatao from Entropy Resins, only one will be on sale at Illest Hawaii! Who’s gonna bring…
I know this happened a week ago but I get busy and forget that blogging is what got me this gig I call work. Anyways, here’s what happened this past Sunday. Misa Campo had her release with Illest and together they sold out of Skateboards and Tee Shirts that graced her very famous face. On…