Starting the year by slowing things down and creating without any pressure.

We are currently housing the RWB USA Carrera S Cup 997 and just having it in the space has been inspiring. It brings a certain presence that makes you want to move with intention and take your time.

This shoot was never about product. No hoodie no tshirt no rollout. It was just for us.

I shot this with my friend Zuzu who was born and raised in Japan and is now living in LA pursuing her creative career as a stylist. That connection felt natural. RWB coming from Japan and Zuzu carrying that same foundation but expressing it here in the US. Different paths but the same roots.

What I loved most about this set is how organic it felt. Style movement and the car all existing in the same moment. No overthinking just creating. It came out pretty sick and set the tone for where we want to take the visuals and storytelling next.

Japan style in the US. More coming soon.
What ya’ll think?