This past weekend at DesignerCon felt unreal in the best way. After months of building, planning, and late night talks with Iggy Garcia aka @Basiciggy, we finally opened the doors to our new concept B2B Archives. Seeing it all come to life at Booth 1230 was a moment I will never forget. B2B Archives started…
DesignerCon always brings out a lot of creativity, but this year one project really stood out to me. The Kushie Brand x Sket One collaboration. It was more than a booth or a product release. It felt like the start of a new world for the brand. The collaboration introduces a clear direction for Kushie.…
This past weekend, Illest made the trip back to the Bay for the Everybody Eats Festival. For me, it felt like another homecoming. We packed up in LA and drove up with RJ, Junney, and Steven, ready for a long day ahead. Once we arrived, we locked into our prime spot at the festival. I…
This past weekend, we hosted a grassroots-style car meet and pop-up event with our friends at Frenchie Division to launch the exclusive Illest Pet Capsule. And what better place to bring it all together than AT230—surrounded by slammed rides, good people, and some of the coolest French Bulldogs in the game. The turnout was everything…
Towards the end of last year, I started noticing a wave of cars online with wild, graphic liveries, clean shapes, futuristic lines, and just enough attitude. At first glance, most of us thought they were real cars. Turns out, they were Gran Turismo 7 builds by @Noizy.t_atelier. His work was so convincing, it blurred the…
Toyota Fest 2025 lit up Long Beach with a stacked lineup of classic and modern Toyota builds. Hosted by JCCS (Japanese Classic Car Show), this annual event continues to be a cornerstone of the JDM community, celebrating the legacy, passion, and creativity behind one of the most iconic automotive brands in the world. From spotless…
This one’s told through the lens of our guy Junney his words, our experience. A real look at what it means to hit the road with good people, solid cars, and that same energy that’s powered Fatlace and Illest since day one. We made our way from L.A. to Vegas for the Karuma vs Lowballers…
This past weekend, the team and I had the chance to be part of Spocom Anaheim — one of Southern California’s staple summer shows blending cars, streetwear, and community all under one roof. For ILLEST, this one hit different. As part of the program, we were invited to run a small fashion segment. With just…