Capturing the essence of something as deeply rooted as motorsport in an original way not only requires creative tenure, but strong passion for said activity as a whole. It’s safe to say that everyone on board has taken a few laps around the block when it comes to competitive driving; specifically racing and knows the allure behind it. The thrill of the chase whether you’re fighting a figurative opponent like the clock or the car directly in front of you is intoxicating all the same. We all want to cross the finish line in P1. Enter Racing Season.
From concept to creation Racing Season gives everyone an opportunity to be a part of the action. Whether you’re a seasoned track veteran or a novice in the seat, you’ll find something in this collection that resonates within. The apparel pays homage to both vintage and contemporary motorsport divisions and liveries all while keeping a bespoke feel at the same time. In addition to the soft goods that will be associated with our first product drop we also have multiple accessories ranging from phone cases, collection exclusive decals, and ultimately a collaboration Illest helmet.
Motorsport is a generational affair and it’s important to cater to all fans and participants; past, present, and future. If you’re tracking a purpose built Ferrari or playing Forza the goal remains the same. Finish first. And that’s exactly what we’re doing with Racing Season.
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