Capturing the essence of something as deeply rooted as motorsport in an original way not only requires creative tenure, but strong passion for said activity as a whole. It’s safe to say that everyone on board has taken a few laps around the block when it comes to competitive driving; specifically racing and knows the allure behind it. The thrill of the chase whether you’re fighting a figurative opponent like the clock or the car directly in front of you is intoxicating all the same. We all want to cross the finish line in P1. Enter Racing Season.

From concept to creation Racing Season gives everyone an opportunity to be a part of the action. Whether you’re a seasoned track veteran or a novice in the seat, you’ll find something in this collection that resonates within. The apparel pays homage to both vintage and contemporary motorsport divisions and liveries all while keeping a bespoke feel at the same time. In addition to the soft goods that will be associated with our first product drop we also have multiple accessories ranging from phone cases, collection exclusive decals, and ultimately a collaboration Illest helmet.

Motorsport is a generational affair and it’s important to cater to all fans and participants; past, present, and future. If you’re tracking a purpose built Ferrari or playing Forza the goal remains the same. Finish first. And that’s exactly what we’re doing with Racing Season.

Photos: Mark Enriquez
Words: Morgan Wilson
Video: Ralph Mariano

Air fresheners, Illest BOLD logo caps, and limited edition Hill Climb apparel line that looks dope whether you’re on Pike’s Peak or cruising your local strip.
Flex head 10MM ratchet wrench along with that iconic ILLEST Bold logo. ILLEST OSK KEYCHAIN is your new buddy for your quick fix.
Our Japenese circuit line looks super fresh and pays homage to all of the famous race tracks like Suzuka, Tsukuba, and more! We also have a children’s line so all of the young guns can rock the same styles that the OG’s do.