Ever since I saw the Hellz X Baby-G ad in Nylon, I. HAVE. BEEN. WAITING. And finally, my prayers to the HELLZ goddess (aka Misslawn) have been answered!

Feast your eyes on the HELLZ X BABY-G COLLAB.

After all our teasing, it feels so good to finally introduce to you the Casio Baby-G X Hellz collaboration! With influences streaming from two different outlets, Hellz combines the punk-rock chic aesthetic with the classically designed Baby-G,to create a new way to stay on time – while still maintaining your style.

Branching out from my love for the 80’s,  the ‘material girl’ era is revisited with the HELLZ “polka dot” watch featuring a back glow effect, and a water resistant body . With the “taxi cab watch”,  respect is paid  to the great streets of New York City, the birthplace of HELLZ.

Adding a playful feel to the iconic Casio watch , “The Taxi” and “The Polka Dot” are key accessories for today’s girl-on-the-go.