British designer Gareth Pugh debuted his AW 2011 mini collection at Pitti in Florence, Italy with a bang. Instead of a catwalk, Pugh projected kaleidoscopic images and dreamy sequences enveloped in sheer fabrics onto the ceiling of at 14th century church. The collection looks dazzling in this short feature, with Pugh’s signature structural pieces creating the perfect optical art.

Watch his film here.