“It’s the hard knock life (uh-huh) for us! It’s the hard knock life, for us! “

Listen to the instrumental while you read my words, JUST DOOO IT! (X)

Thank you HOVA, The 45 King, & DJ Kid Capri for making this anthem we still #KNOCKAROUND! If you didn’t comprehend what I just said, get your research on!

Illest Los Angeles hosted the official release party for the Illest Brand X Knockaround #ILLESTKNOCKS sunglasses! This project was inspired by individuality, and designed fit for behind the wheel and while at the beach. With the help of our trusty interns, @sean_mac & @n.thng, here is a photo recap collection of the event. Thanks for capturing the event’s festivities!



@A_Handsome_Young_Fella (jk, i made that handle up)



mike quiz


Big shout-out to Pabst Blue Ribbon, DJ MIKE RAWK, and those who came to celebrate with #ILLESTLA! Last, but not least, big shout-out to Knockaround for the special project!

All your support and love is greatly appreciated! We do this for y’all!

If you missed out on the party, you could grab your #ILLESTKNOCKS pair online @ shop.illest.com or in-store at:


316 East 2nd Street
Los Angeles, CA 90012

Phone: (213) 626-4578

Store Hours
Sunday – Thursday: 12PM – 7PM
Friday – Saturday: 12PM – 8PM


Until next time, cheers y’all!