adidas has revealed FUTURECRAFT.LOOP – a 100% recyclable performance running shoe to strengthen its commitment to tackling plastic waste. Together with Parley for the Oceans, the FUTURECRAFT LOOP applies sustainable material throughout the entire silhouette. Each component is made from 100% reusable TPU. It’s spun to yarn, knitted, moulded and clean-fused to a BOOST midsole…
To celebrate the launch of the AM4LA, adidas has opened up a SPEEDFACTORY Lab Experience in Santa Monica. The pop-up experience will be open to the public on May 25-26 and gives attendees the chance to receive a custom footscan to learn more about their running pattern as well as test run with the new…
adidas has unveiled the AM4LA, the first high-performance running shoe from SPEEDFACTORY made with Parley Ocean Plastic. The upper is made with 100% recycled plastic including yarns recycled from plastic collected from coastal areas. The AM4LA also features PRIMEKNIT and BOOST technology and features a fused bonding construction and a floating torsion bar. To celebrate…