18 Jul 2012

Nike World Basketball Festival Day 2 Recap

Once every four years the best athletes in the world converge at a single location to compete for their respective countries during the Olympics. During Team USA’s last stop before heading overseas for their four city tour which includes Manchester, England, Paris and finally London, at the DC Armory in

18 Jul 2012

Comicon 2012

This year at Comicon, Illest, our sister brand, announced a partnership with Hasbro’s Transformer Brand. What that means is that you’ll see awesome stuff from the collaboration as well as a bunch of surprises in between. We showed off a few tees but stay tuned in as there’s alot more

16 Jul 2012

Nike World Basketball Festival Day 1 Recap

Nike kicked off the World Basketball Festival in the nation’s capital this past weekend with an exhibition game between Team Nike and Team Goodman League. The Goodman League is one of the top summer leagues in the nation and home of top NBA stars such as Kevin Durant and Michael

12 Jul 2012

Illest x Transformers Press Release

illest™ Announces collaboration with Hasbro/Transformers LOS ANGELES, CA (July 12, 2012) – illest™ Clothing, one of the most sought after lifestyle brands, continues its commitment to innovative collaborations through the partnership with world renowned toy company Hasbro and their ever popular Transformers brand. Hasbro, founded in 1923, is a branded play company

11 Jul 2012

PR: Fatlace x Scion FRS

FOR IMMEDIATE RELEASE / Wednesday July 11, 2012 Contact: Todd Posadas Tel. 650.342.3282 Email: Todd (at) fatlace.com FATLACE & SCION COLLABORATE ONCE AGAIN ON SCION FRS. Fatlace together with Scion and sponsors BenSopra, Ray’s Engineering, KW Suspension, Falken Tire and BRIDE will create the first of its kind Fatlace FRS.

10 Jul 2012

Toyo Tires Presents “One Weekend in Baja” with Anthony “Showtime” Pettis

Following up on my previous post, here is a video from the latest project with Toyo Tires that took UFC rising star Anthony “Showtime” Pettis down to the BAJA 500. [youtube]http://www.youtube.com/watch?v=BNNbF0R1EFs[/youtube] I also recently finished a photoshoot with both Anthony and MMA fighter Josh Barnett for Toyo. The shots were

06 Jul 2012

Gravel GP – Rally New Zealand Introduction

It’s the kind of event which attracts the world’s most talented drivers.  With smooth flowing, cambered roads the Rally New Zealand is a favourite with the drivers. Of course before the main course a slight appetiser is on the cards.  Bon apetite! Ken Block showing his ‘hoonigan’ style managing to

03 Jul 2012

Skyline Meeting

Bay Area Skyline Gathering happened on July 1st in San Leandro. It was the first time I’ve seen this many Skylines in one place besides visiting Vintage Auto in Japan. Lots of pre-86 cars showed up to display and talk with enthusiast alike. Was good catching up with friends and

02 Jul 2012

East 3 for Rauh Welt

On Friday, East 3 came by Rauh Welt to do a piece titled, ROUGH WORLD. Hailing from Hawaii, East 3 is a life long “Writer” and Hip Hop practitioner since the 1980′s. In 1993, he met and began studying under his mentor, the legendary P.H.A.S.E. 2 (NYC). Currently East 3

29 Jun 2012

Nike+ Training #GameOnWorld Recap

Nike continues to make workouts fun, while monitoring your results with the release of Nike+ Training. With my Nike Fuel Band on and camera by my side I returned to the Montalban to experience what Nike+ Training is all about. Released today, June 29, 2012, the Nike+ Training shoes, Lunar