Whew.. Sema’s over. Now we can feature some more cars. First up, The 2012 Chevy Sonic which we built right here in California.

A few months ago I was asked to work with GM to work on a new platform called the Chevy Sonic and prepare the car for thee most spectacular car show for enthusiast called SEMA. Once I saw photos of the Sonic I immediately did a quick render and sent it over to the guys at GM and said it was very promising. After spending a few more hours on the render, I was able to come up with 2 to submit and a few days later I was asked to work on 1 of 5 Sonics coming to the USA.


Mark Arcenal

Creative Director at Illest Worldwide
Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, ILLEST.

Latest posts by Mark Arcenal (see all)