Lexus debuted, “The Immersive Sonic Challenge” in 9.1 Surround Sound at SEMA last week. The activation consisted of a high-tech sound booth, powered by Mark Levinson, that allowed guests to experience the raw power of the new LC coupe through an immersive audio “test drive.” SEMA attendees where asked what vehicle they thought it was simply by the sound of its engine with the answer only to be revealed later that day.

The line for the booth was pretty consistent everytime I walked by so I didn’t get to check it out for myself, but it looked really cool as well as I’m a huge fan of the LC 500.