Kelly Slater and his brand Outerknown have launched a global initiative #ITSNOTOK, to raise awareness to issues that are “not ok.” The first in the series will be for Ocean Conservancy with the mission to clean and protect the world’s oceans from trash and pollution. 100% of sales of the branded t-shirt will be donated to Ocean Conservancy to support the projects and initiatives.

For more information visit www.outerknown.com/itsnotok