Here’s how to get the best bang for your advertising dollars. Get the #1 and #2 points leaders in a VW bus and film them handing out tickets for the Silverstone Grand Prix. This stuff stays in your mind for days.

Mark Arcenal

Creative Director at Illest Worldwide
Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, ILLEST.

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