Here’s how to get the best bang for your advertising dollars. Get the #1 and #2 points leaders in a VW bus and film them handing out tickets for the Silverstone Grand Prix. This stuff stays in your mind for days.

Mark Arcenal

Creative Director at Arcenal
Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead.

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