I wanted to take a moment to share some thoughts on our recent pop-up at K-Ways Lounge in Vegas. The turnout was beyond anything we expected, and the energy you all brought was incredible. It was amazing to see how strong the illest culture is out there—Vegas really knows how to represent. Connecting with so…
LOS ANGELES, Calif. – August 24, 2024 “To sum up what mamba mentality is, it means to be able to constantly try to be the best version of yourself” Kobe Bryant, 2016 Every 24th of August,which represents Kobe Bryant’s famous jersey numbers (8 and 24), Mamba Day is celebrated. It has grown to be a…
EL MONTE, Calif., August 6, 2024 – Fujiwara Tofu Café hosts another unforgettable 86 Day to commemorate the iconic AE86. The annual event brought together a community of enthusiasts for the iconic Toyota model AE86. This year’s celebration was made special with the collaboration of @fujiwara.tofu.cafe for limited exclusive events only merch with @illest and…
Yesterday, the team and I had the chance to attend the Toyo Tires Annual Shutterspace event, a must-see for anyone who loves cars and photography. Usually held at Ancillary Studios in Costa Mesa, this year’s event took on a new life in the Arts District of Los Angeles. The change of venue brought a fresh…
Last weekend, Japan’s car scene came alive with the latest Slammed Society event, a day packed with incredible rides and a whole lot of passion. Our Illest JP team did an amazing job hosting, and we want to give a special shoutout to Ikura’s Amefess Girls for coming out and hanging with the crew—it made…
Nigel Sylvester, the BMX legend, celebrated the launch of his Jordan 4 RM collaboration with a “Go Ride” event that brought out riders of all kinds. The day began at Kith Soho, where cyclists, sneaker enthusiasts, and street culture fans gathered, ready to take on the streets of New York. Nigel led the pack through…
After a late night from the epic night run, we were up hella early for vendor roll-in at the San Jose Flea Market, ready for the main event. Despite the lack of sleep, the excitement was real as we prepped for our pop-up activation, setting up right next to the DJ. The energy was high…
After checking into our hotel and unloading the cars, we took some time to relax and reset before the night ahead. Our homies Jonny of Rad Haus, Jeff of Gifted Lifestyles, and David from Streetvaderz had organized a private meet that evening at an underground parking garage in San Jose. As the sun set, we…