Marketing holds varying levels of value depending on who you are, some are stanch supporters while others view it as just smoke and mirrors. But what makes a Gucci sweater worth 100 times more than a Champion sweater? We’ve always been fascinated by this exact process, the building of brands and brand equity. Simply…
SUMMER 2017 BY ILLEST POSITIVE VIBES!! It’s about getting out there and loving what you do. The illest 2017 Summer Collection is here and it’s looking pretty sick! BMX inspired, the collection serves looks. The apparel features some of the illest throwbacks including Lucky Cats, Legends Never Die, and the Wave. These tees will have…
I’ve been a fan of Porsches since the mid 80s when I first watched the movie No Man’s Land. It featured a young Charlie Sheen who masterminds the stealing of Porsche’s throughout Los Angeles. I’ve seen Porsches before and knew they were around but it wasn’t until that movie did I see the beauty of…
Yes, I know it’s July, but life has been mad hectic. What matters is I have coverage to share from this year’s FITTED event in Toronto. FITTED has been around for eight years and there has never been a dull moment. Read: it’s always stressful. But, we enjoy producing this event and the challenge it bring to keep…
Through the years, Seattle has some what become a second home for me. I’ve made friends up there that I now consider family and I have gotten familiar with their car scene. I knew it was just a matter of time before the infamous Wekfest showcase made it’s way up to the Pacific Northwest. This…
Okayama, Japan. Today’s tuning community, bridged by the interwebs, is on a continuous hunt for different approaches using their trusted platforms. For decades now, the quest for uniqueness always comes as a standard in Japan. Known to be the trendsetters and somehow pioneers of “automotive fashion”, the Japanese tend to squeeze in a way to stand…
Been a little over a year since I’ve fallen off of the blogosphere, but I had to dust off my account login to post up a recap of my first RWB build experience last weekend. Aside from witnessing Nakai at work, what was almost more awesome was connecting and reconnecting with fellow enthusiasts from all…
Lexus has given the first look at the Lexus-imagined SKYJET, from the highly anticipated release of “Valerian and the City of a Thousand Planets.” Check out the custom ads and featurette, which gives an in-depth look at the SKYJET, a single-seat pursuit craft driven by Valerian, the film’s main character, played by actor Dane DeHaan.…