For taking 1st place in Superlights at Dodger Stadium in what always has been dominated by Kawasaki for the longest time ever. Recently we connected with Cole and sponsored him under our illest clothing line as we shook that magic ball and saw the future.

Ive been watching AMA supercross for a few years now and to know we’re sponsoring Cole is great. He’s young and is having a blast out there. He drifts a 240 and lives our lifestyle. If you’re in town next week, check out Cole at Oakland Coliseum as they play host to next week’s AMA SX stop. Here’s some photos from the event and for a more insight into Cole after the race, check out RacerX.


Mark Arcenal

Creative Director at Arcenal
Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead.

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