Converse has announced their new, “Made by You,” brand campaign that celebrates fans of the legendary Chuck Taylor All Star sneakers. For the Spring 2015 campaign, Converse scoured the globe to collect beloved and distinctly personal Chuck Taylor All Star sneakers, each of which tells a story of transformation from blank canvas to self-portrait of their owner. The campaign gathered portraits collected from international icons such as Andy Warhol, Futura, Patti Smith, Jefferson Hack, Kate Lanphear, and Glenn O’Brien alongside portraits of everyday Chuck Taylor All Star wearers, which will be featured in global exhibitions, which will turn the city streets of New York to Shanghai to Rio into art galleries.
“Made by you” is a true celebration of creative individuals, their stories and their sneakers. Whether they are hand painted, covered in mud or worn out with holes, each Chuck Taylor All Star portrait tells a deeply personal story of the transformation from a white, black, red or navy sneaker into a remarkable piece of art. However worn, customized, modified or pristine, the portraits demonstrate the vast potential of an ultimate blank canvas.