Style and sports icon David Beckham comes together once again with Undefeated co-founder James Bond to provide an adidas Originals range for Spring.Summer 2012. The collection continues to be clean, familiar and beautifully-tailored reflecting David’s personality and style for a casual but sophisticated consumer. The classic American sportswear range with collegiate influences surprises with military silhouettes and technical features taken from the field of glory.
Check out the moving lookbook, created during the SS12 outdoor photoshoot and also check out the Defender 110 in the video. Nice!
Creative Director at Arcenal
Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead.
Latest posts by Mark Arcenal (see all)
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