for those who didn’t seen it yet… here’s a funny little cartoon poking fun at what we’ve been doing for 7 years. Some people call it a trend but most trends don’t last longer than a summer. And even though the original definition of what hellaflush is has been twisted into 40,000 “stance” sites and has adopted roof racks and mega stickers in 2010, we’re happy to say Hellaflush is thee original fitment society and we’re not leaving anytime soon and will be featuring the true meaning of Hellaflush.


Mark Arcenal

Creative Director at Illest Worldwide
Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, ILLEST.

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