It’s been a few days since the earthquake in Japan which caused a huge Tsunami which has taken the lives of thousands in Japan. I’ve been thinking about the many friends and families we’ve got to know over the last 15 years going there. I’m saddened to think your life can change with one unexpected event. Earthquake, Tsunami and now a Nuclear Power plant meltdown is what’s on the mind of people there. I could go into the one theory that could have caused this disaster but I want to focus on how we as a company and as humans can help.

So in the next day we’re going to figure out the best possible way to donate to the hundreds of thousands of people displaced from this event. We’ll let you know and will be happy to hear suggestions on how to help. Japanese Red Cross Society is definitely on our list and should be on yours but we would like to do more.

Thanks and keep your thoughts and prayers to the people who have suffered and will be suffering from this catastrophe in the next year.


(image on google search)

Mark Arcenal

Creative Director at Illest Worldwide
Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, ILLEST.

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