HEX has revealed their Spring 2017 campaign titled, “What’s Your Story?” The lookbook imagery and video visuals take viewers through Los Angeles by following different strangers whose path eventually cross telling a greater story.


Life is interesting. Every day we are surrounded by people each chasing what’s next. Our lives may meet for a moment, and then they are gone. We turn corners, we cross paths and wonder about who they are. In cities and towns all over the world, stories are being written. Beautiful, tragic, victorious, interesting stories. So many different paths we all follow along our common journey. Take your chances. Write your story.